"HOTTER THAN THE YOUNG
The worldwide demonstration movement 'Fridays for Future' has very high authenticity needs and therefore contracted us for a print campaign. The goal was to achieve higher numbers of participants in the next global demonstration. As FfF is a young and modern movement, we had to advertise in that fashion. The project was carried out on a voluntary basis.
First of all, GANSSIMPEL® discussed the values that were supposed to be communicated. In a short timespan, we developed several concepts.
Shortly after finishing, the posters were hanging all over the city. At the next demonstration, the number of participants multiplied, the website visitors increased fivefold.